Industries & Use Cases

INDUSTRIES & USE CASES

Where AI actually shows up in your daily work

AI doesn't work as a tool, but within a task. That's why we sort by department rather than by function: what costs time there today, which example concretely solves it – and what to watch out for. Choose the department closest to yours.

01 · COMMERCIAL ADMINISTRATION

The classic office

Invoices, orders, master data, filing: work that never runs out, and whose effort consists almost entirely of searching, transcribing and following up.

WHERE TIME IS LOST TODAY
  • Typing invoice data out of PDFs and matching it against orders
  • Chasing approvals by email while early-payment discounts lapse
  • Searching sprawling file systems for the current version
  • Sorting recurring requests in a shared inbox
TYPICAL DATA SOURCES
Email inboxes
SharePoint / file server
ERP / inventory management
DMS
EXAMPLE APPLICATIONS

Incoming invoices

Read the document, match it against the order, flag anomalies such as changed bank details, and submit it for approval – posting is still done by accounting.

Sorting the inbox

Classify incoming messages by request type, route them to the right team, and attach a draft reply for standard cases.

Answers from the files

“What terms did we agree with this supplier?” – answered from your own documents, with a source reference.

02 · SALES & PROPOSALS

Sales, proposals and tenders

Proposals are rarely written from scratch – they're assembled from earlier proposals. The effort lies in finding things again, not in making the case.

WHERE TIME IS LOST TODAY
  • Hunting down the right text blocks from old proposals
  • Combing tender documents for required evidence
  • Reconstructing where a case stands after a follow-up question
  • Proposals that never get written at all for lack of time
TYPICAL DATA SOURCES
CRM
Proposal archive
Price list / costing
Reference texts
EXAMPLE APPLICATIONS

Proposal draft

Generate a rough draft from approved building blocks and comparable earlier proposals – prices come from the costing, not from the text.

Breaking down a tender

Create a structured list of requirements and deadlines from the bundle of documents, which also serves as a checklist before submission.

Consistency check

Before sending, check whether another customer's name is still in the document or dates contradict each other.

03 · HUMAN RESOURCES

HR department

Text-heavy, and at the same time the legally most sensitive area. The dividing line runs wherever a system influences a decision about a person.

WHERE TIME IS LOST TODAY
  • The same questions about vacation, travel expenses and parental leave, several times a day
  • Assembling job ads from old templates
  • Building onboarding plans from scratch for every role
  • Reference-letter drafts in the usual formulaic language
TYPICAL DATA SOURCES
Works agreements
Policies & handbooks
Job descriptions
EXAMPLE APPLICATIONS

Employee self-service

An assistant answers questions about internal rules from the current documents – with a source, and a note that HR decides individual cases.

Drafting a job ad

Generate an ad from the task description and requirements profile, and check it for wording that could be off-putting or relevant under German anti-discrimination law.

Preparing onboarding

Derive a structured onboarding plan per role from existing documents.

Candidate selection and performance evaluation count as high-risk applications under Annex III of the EU AI Act – full requirements apply from 2 December 2027. We deliberately advise caution here.

04 · PUBLIC SECTOR CLIENTS

Municipalities, authorities and public enterprises

A heavy volume of text, staff shortages, and special requirements for proper record-keeping, traceability and data sovereignty.

WHERE TIME IS LOST TODAY
  • Knowledge that walks out the door with every retirement
  • Meeting papers and minutes from extensive attachments
  • Recurring citizen inquiries by phone
  • Translating official notices into plain language
TYPICAL DATA SOURCES
Document management
Council information system
Bylaws & policies
EXAMPLE APPLICATIONS

Research in your own records

Make past cases, bylaws and policies searchable – with a source reference and within the relevant access permissions.

Meeting papers

Create a draft in the standard in-house structure from the current status and history, and summarize long attachments for committees.

Plain language

Translate official notices and information texts into plain-language or multilingual versions – with expert review before publication.

Processing within Germany, involving the staff council, and a clear separation between preparation and decision are not optional here — they're a prerequisite.

05 · DEVELOPMENT & ENGINEERING

Developers, engineers and design

The biggest lever isn't code generation, but documentation and the experience-based knowledge that's written down nowhere.

WHERE TIME IS LOST TODAY
  • Understanding someone else's code or old designs
  • Documentation that's chronically behind
  • Searching standards and internal guidelines
  • Fault patterns a colleague already solved years ago
TYPICAL DATA SOURCES
Ticketing system
Service reports
PLM / design repository
Repositories
EXAMPLE APPLICATIONS

Unlocking experience-based knowledge

Make service reports, tickets and project files searchable: “Have we seen this fault pattern before on this type of system?”

Documentation from what already exists

Generate a draft from change logs and ticket histories that a specialist corrects – instead of writing from scratch.

Standards and guidelines

Query internal policies and regulations with source references, compare datasheets and parts lists for discrepancies.

06 · PRODUCTION & SERVICE

Manufacturing, service and maintenance

In shift operations, what counts is how fast the right information is available – and whether anyone can find it at night too.

WHERE TIME IS LOST TODAY
  • Work instructions and inspection plans scattered across different repositories
  • Fault reports with no link to earlier cases
  • Training new colleagues ties up experienced staff
  • Checking supplier documents for completeness
TYPICAL DATA SOURCES
Work instructions
Maintenance history
Supplier documents
EXAMPLE APPLICATIONS

Assistant for the shop floor

Answer questions on work instructions, inspection plans and safety rules – with a reference to the current document.

Fault history

Match a current fault pattern against earlier cases and show the fix that worked back then.

Preparing reports

Generate a draft inspection and acceptance report from measurement values and log notes.

07 · MARKETING & COMMUNICATIONS

Marketing

The first area AI arrived in, and the first where disillusionment set in. The difference lies in whether the system actually knows your substance.

WHERE TIME IS LOST TODAY
  • Text that sounds like everyone else's
  • Expertise sits with people who don't enjoy writing
  • One piece of content has to be adapted for five channels
  • Topic planning by gut feeling instead of by demand
TYPICAL DATA SOURCES
Customer inquiries
Project reports
Existing content
Tone-of-voice guide
EXAMPLE APPLICATIONS

Putting expertise to use

A recorded conversation with a technician becomes the basis for an article with genuinely distinctive content.

Topics from real questions

Derive which questions keep recurring from customer inquiries and support tickets – and build the editorial calendar from that.

Channel adaptation

Turn a vetted expert article into a short version, a newsletter paragraph and a video script.

The transparency obligations under Article 50 of the EU AI Act have applied since 2 August 2026 – chatbots need a notice, AI-generated content needs a label.

08 · MANAGEMENT & IT

Management and IT responsibility

You're not deciding on a single use case, but on the framework, sequence and accountability.

WHERE TIME IS LOST TODAY
  • Pilot projects that stall after the workshop
  • Shadow AI that nobody knows who's using
  • Unclear legal situation and shifting deadlines
  • Cost questions with no solid benefit calculation
TYPICAL DATA SOURCES
Process overview
Access/permissions concept
Contract documents
EXAMPLE APPLICATIONS

Stocktaking

Record which AI tools are actually in use, and derive an approved alternative from that which beats the private account.

Setting the framework

Usage policy, Article 4 competence evidence, processing location and data processing agreement – in a few days, not months.

First case with a measurement point

Pick one use case, run it cleanly for twelve weeks, and make a solid decision at the end: scale it up, refine it, or stop.

Which case fits you?

In the initial conversation, we look at a concrete process from your organization – including the edge cases no process description ever mentions. You'll get an honest assessment, even if it's that AI wouldn't pay off here.

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